The Conrad N. Hilton Foundation approached Osmosis to create a comprehensive and cohesive guide to their branding across a variety of communication strategies.
Osmosis created the style guide to address the design and application of the following elements:
- Primary, secondary, and tertiary color palettes
- Video & photography including interviews, b-roll, and still-photography
- Data visualization, icons, and illustrations
- Printed assets including PowerPoint templates, business cards, letterheads, and reports
- Social media
The final Multimedia Style Guide enables The Hilton Foundation to maintain a scalable and cohesive look and feel across all their communication strategies.