Marguerite Casey Foundation was founded in 2001 to help support a movement of low-income families advocating on their own behalf for change. MCF wanted to illustrate how their innovative grantmaking model sows seeds of change by providing multi-year support, supporting collaboration across issues and regions, and how their strategy builds alliances and fosters social and economic equity.
Osmosis began by developing a script through our unique interview process, canvassing leaders at MCF as well as an array of stakeholders. We developed an original look and feel for the animation, collaborating closely with MCF leadership.
Today, the film is used to explain the Marguerite Casey Foundation to the world on their website, in conference settings, and in targeted outreach and communications campaigns.