How do you tell compelling stories about subject matter that is not inherently visual and often complex? The Securities Industry & Financial Markets Association (SIFMA) wanted to solidify its thought leadership and relevance within the securities industry with clear and compelling messaging.
SIFMA engaged Osmosis to produce a film that would tell its story as a vital resource in the securities industry to its membership and the broader public. Osmosis and SIFMA ultimately decided that animation would be a more visually compelling medium for the engagement's objectives.
Osmosis created a fully-animated brand statement film, intended for use on their public website, and at SIFMA events. Osmosis completed all aspects of production, from message development and scripting, to storyboarding, animation, and sound design.