Cornell Tech opened its stunning new campus on Roosevelt Island in the fall of 2017 and wanted to showcase its critical role in enriching the NYC technology ecosystem to prospective students, industry partners, and the broader tech community.
Over the course of four years, Osmosis worked with Cornell Tech to communicate the qualities of the graduate school experience via a series of short videos for the school's website and social media channels. Videos explore how Cornell Tech stakeholders are applying technologies to drive impact and tackle local and global challenges; sleek, integrated graphics elevate the films and create a cohesive, modern look & feel across the suite of videos.
The dozens of videos profile each of Cornell Tech's core program areas, tell the stories of Cornell Tech’s programs, student startup companies, faculty, alumni and more. Current students report that video, more than any other medium, is their preferred method of receiving information about the school. Videos are shared on Cornell Tech’s website, YouTube, social media channels, and direct email communications.