PayPal wanted to create a series of videos that would humanize the struggles of merchants and consumers who are not being served by the traditional financial system, and demonstrate the democratizing power of their products.
Osmosis collaborated with PayPal to identify characters and storylines across the USA that would bring these ideas to life in a series of merchant and customer video spotlights.
We also worked with PayPal to plan a video that would present their unique financial immersion experience tradition. To connect PayPal employees with real-life customers, those employees are given specific instructions to step into a customer's shoes and navigate the financial challenges they face. Osmosis designed a "triptych" approach, telling three immersion stories in parallel to illustrate the breadth of that experience and the insights that result.
Osmosis' videos were used in both internal and external communiations and marketing efforts, through digital as well as physical channels.